Who am I?
Cullen Heater | Writer & Content Marketing Strategist
What I'm passionate about is creative, in depth writing and investigative journalism. Behing everything that matters to us is a story that needs to be told.
More than anything, I want my writing to make a difference and change the way that people think and act. Following my passions, I have chosen to write about food, travel, language, culture, and the non-profit organizations that I believe have the power to change the world.
Each of us has the power to make an impact, and that's where your story begins.
Let's work together to effectively communicate your story.
McGill University, Montreal, QC, Canada September 2009-May 2014
Bachelor of Arts: Major in Psychology, Minor in Political Science
Introduction to Google SEO June 2022
Google SEO Fundamentals June 2022
CORe: Credential of Readiness September 2020
Spanish Proficiency Level: Advanced Medium May 2019
Language Connections, Boston, MA, USA Community & Business Interpreter Certification (Spanish/English) December 2019
Immigration Interpreter Certification(Spanish/English) June 2021
Native Future October 2021-present
Communications, Development, and Operations Manager:
Raised total of $68,107.98 in first year, doubling the previous year’s total, through two fundraisers to support Indigenous conservation and combat the illegal logging of Indigenous land in Panama.
Organically increased Linkedin audience by 1000% (+450 followers) and Instagram following by 1500% (+700 followers) in one year.
Coordinated year-long social media and content marketing strategy, including an article published in Yale Environment 360 online magazine, two 6-page newsletters, 12 email marketing campaigns, 8 blogposts, 30 Linkedin posts, and 45 Facebook/Instagram posts.
Intercambio Writing Services March 2020-present
Freelance Writer & Content Marketing Strategist:
Wrote blogpost for the luxury hotel Sofitel Legend: Casco Viejo about tourism in and the history of Panama.
Published article about the craft beer industry in Panama City, Panama in the online magazine Good Beer Hunting.
Wrote article about illegal deforestation in Indigenous territory in Panama in the online magazine Yale Environment 360.
Authored and managed “The Food Moves Blog”, an international food and travel blog featuring destinations in Panama and Colombia.
Developed social media marketing campaign for Water Engineers for the Americas and Africa (WEFTA), highlighting key achievements and impact of the organization.
Executed content marketing strategy for clients in the language services industry, writing 1,000-word articles highlighting the necessity for language services in various fields.
Peace Corps: Panamá July 2017-September 2019
Sustainable Agricultural Systems Extension Agent:
Implemented construction project to build a 50-meter bridge in coordination with the Non-Governmental Organization “Engineers without Borders”, acting as interpreter and community liaison, organizing workdays, resolving logistical complications, and ensuring that the project remained on-schedule for bridge completion in 2020.
Formed community business development group focused on agribusiness and traditional, hand-crafted artisan goods, introducing concepts of market analysis and diversification of products to 32 community members, yielding increased profitability and market access.
Advised 12 small-scale coffee farmers on best practices for sustainable agroforestry, investigating and implementing solutions to problems such as pests, diseases, and nutrient deficiency, planting over 500 coffee trees and increasing coffee production by 20%.
Trained 22 subsistence farmers in best practices and techniques for sustainable production of staple crops and facilitated hands-on training sessions in soil conservation, land preparation, and integrated pest management, resulting in a significant improvement in staple crop yield.